SERVICE IS THE FOUNDATION FOR SALES

 

“Service transcends all other considerations. Service means everything from short product delivery times, short communication response times, to smooth transactions”.

In the past few years, sales of our portable X-ray systems have skyrocketed in North America. Nils Hase, our business development manager in North America, explains what the team has done to achieve this success: 

“If you want to succeed, you have to be willing to adapt and make changes. We have increased our focus on our customers to a new level in the North American market, which sets us apart from the competition. Increased customer awareness means strengthening our relationships through dialog, resulting in a better understanding of our customers’ needs. Dialog has made it easy for us to determine our main focus: service”.

“Service transcends all other considerations. Service means everything from short product delivery times, short communication response times, to smooth transactions”.

“Understanding customers’ needs is imperative if you want to provide great service. My experience is that the quality of a service is not what you pour into it, it´s what the customers get out of it”.

“Our sales structure is now built around service. The customer wants to know how quickly we can take care of them if something goes wrong, because if a system needs service, customers often can´t wait for repairs. We provide our customers with the confidence that they are in good hands and that we take care of them". 

“In short, our efforts have been to ensure a great customer experience - quality doesn’t cost, it pays”.

You can read more about Nils here